I. Introduction
With the 2008 presidential campaign expected to break spending records, it is no surprise that both major political parties are flooding swing-state airwaves with television advertisements. While recent elections have produced the much-discussed "swift boat" and "3 a.m." commercials, the McCain campaign took a unique approach with the summer release of the so-called Barack Obama "celebrity" ad.[1] In response to the enthusiasm generated by large U.S. and European crowds at Obama's public appearances, the McCain campaign featured images of Britney Spears and Paris Hilton in an ad that characterized Obama as "the biggest celebrity in the world."[2] Such unauthorized use of celebrity images in political advertisements has been the subject of recent debate, as any potential legal actions implicate the tension between the right of publicity and the First Amendment.
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